About Silver Rock Capital
Silver Rock Capital is a UK-based private equity and venture investment firm that acquires, builds, and scales companies across multiple sectors. from fintech and fitness to luxury lifestyle brands. strategically situated in the heart of Mayfair.
We partner with entrepreneurs and visionary teams to transform ideas into thriving businesses.
Our approach blends strategic investment with hands-on operational growth — ensuring every company we back achieves long-term scalability and profitability.
Silver Rock Capital was born from resilience.
Founded by Ernest Kouassi, a self-made entrepreneur from London, our story began far from the boardrooms of Canary Wharf. It began with determination, setbacks, and the belief that success is built, not inherited.
From early ventures in digital trading and fitness startups to today’s expanding investment portfolio, Silver Rock Capital represents more than a firm — it’s a movement of ambition, discipline, and purpose. What started as one man’s vision to build something lasting has evolved into a multi-disciplinary investment group, operating across the United Kingdom, Europe, and Africa.
1.2M
Successful Transactions
98%
Client Satisfaction Rate
12
Years of Expertise
At Silver Rock Capital, we don’t just invest in brands. We build them.
Who We Are:
Silver Rock Capital is an independent private equity and venture investment firm headquartered in London. We invest our own capital into high-potential startups and established businesses, focusing on innovation, brand power, and sustainable growth.
Our mission is to create value through intelligent investment, operational excellence, and strategic exits. We believe in building strong foundations not just financially, but culturally and socially to deliver impact that lasts.
Our Vision:
To redefine modern private equity through creativity, integrity, and purpose — building a global ecosystem of brands that shape the future of finance, technology, and lifestyle.
Our Values
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Discipline: Data-driven decisions and long-term vision.
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Innovation: We seek what’s next.
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Integrity: Every investment built on trust and transparency.
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Impact: Real growth for people, business, and society.
Our Investment Focus:
We Invest In:
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Technology & Platforms — fintech, trading systems, digital media, and software.
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Health & Lifestyle — fitness, wellness, and personal performance brands.
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Luxury & Consumer Goods — premium products, fashion, and hospitality.
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Sustainability & Philanthropy — ventures aligned with social progress and innovation.
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Sports
Work With Us:
We collaborate with founders, investors, and innovators who share our ambition for excellence and long-term success.
Whether you’re seeking capital, growth strategy, or partnership Silver Rock Capital provides more than funding; we bring vision, infrastructure, and leadership.
Industries & Portfolio
Silver Rock Capital invests across diverse industries — from digital media and technology to fitness, luxury, and management.
Our portfolio represents innovation, growth, and long-term vision.
Each brand under our management is built to scale globally while maintaining the core values of excellence, discipline, and impact.
Strmly
Industry: Digital Media | Streaming | Technology
Strmly is a next-generation live-streaming and creator platform redefining how audiences connect, watch, and engage.
Designed for the modern era of content, Strmly integrates live entertainment, e-commerce, and community monetisation into one seamless experience.
Our goal is to make Strmly the leading UK-based digital broadcasting platform, offering opportunities for creators, athletes, and brands to showcase talent, sell products, and connect with audiences in real time.
Silver Rock Capital provides Strmly with growth capital, strategic partnerships, and technical infrastructure to position it as a global player in live digital media.
Vision: Empowering creators through technology and ownership.
ExecForm
Industry: Health Fitness
ExecForm is a premium health and fitness brand built for high-performing professionals who value discipline, wellness, and design.
The brand encompasses training courses, mobile apps, fitness equipment, and performance wear, merging physical and digital fitness experiences.
ExecForm’s philosophy — “Health is Wealth” — reflects our mission to build stronger bodies and sharper minds through structured programs, innovation, and lifestyle.
Silver Rock Capital supports ExecForm with capital investment, brand strategy, and digital development as the company expands into VR fitness training, mobile commerce, and global e-learning.
Vision: To become the world’s leading luxury performance brand bridging health, technology, and success.
KMG Global
Industry: Sports | Entertainment | Talent Management
KMG Global (Kouassi Management Group Global) is a dynamic management and representation agency operating across sports, media, and entertainment.
Founded to empower athletes and creatives with structured leadership, KMG Global combines talent representation, career management, and wealth strategy under one umbrella.
The agency’s motto — “Your Journey. Our Leadership.” — captures its mission to guide global talent through every stage of their professional and personal growth.
Silver Rock Capital provides the strategic and financial foundation for KMG Global, building a bridge between sports management, private equity, and long-term wealth creation.
Vision: To redefine modern talent management through integrity, innovation, and global reach.
Client Testimonials
Private Wealth Client
Silver Rock Capital gave structure to my entire financial life. I always earned well, but never had a long-term plan. Their team built a personalised financial strategy that aligned my business income, savings, and property investments and introduced me to a regulated wealth partner who now manages my portfolio with complete transparency.
— James H., Private Client, London
Entrepreneur & Investor
What sets Silver Rock apart is their strategic vision.They don’t just advise they build. Their in-house investment experience gives them a real-world understanding of business, growth, and exit planning. I now consult with them quarterly to refine my expansion and capital strategy.
— Remi R., Founder & Angel Investor
Family Office Client
We needed a family office structure that could bring order and long-term security.
Silver Rock Capital helped us organise multiple properties, trusts, and businesses under a single wealth framework. Their consulting is discreet, thorough, and aligned with our values.
— A. Family, Private Client, Mayfair
Get in Touch
At Silver Rock Capital, every relationship starts with trust, not transactions. Whether you’re an entrepreneur seeking structure, an investor exploring partnerships, or a family building legacy, our team is here to connect privately and professionally.
We operate with discretion, transparency, and precision from our offices in Mayfair, London , serving clients across the UK, Europe, and beyond.